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Opinions

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Asher’s Select Publications

writings

Writings

Secondary Single-Family Office

The world of family enterprise is at the cusp of mainstreaming a fresh but somewhat contrarian concept of Secondary Family Offices (SECFO).

Moist-Eyed

This is the story of a girl, orphaned at a very early age, who migrated to Pakistan at the time of the partition, and her lifelong yearning to find her father's grave in Aligarh, India so that she can update him on how her life turned out in Pakistan.

Time & Time Again: My Relatives and the Theory of Relativity

In this article, Asher attempts to outline certain scientific truths about time and tying it in with certain family business concepts.

Essential Reads on Family Offices

Around 20 global authors including Asher Noor, who are academics / practitioners in the field of Family Offices collaborated together to produce this book titled “Essential Reads on Family Offices”.

Foreword: The art of saying ‘no’

Asher’s editorial for the STEP Journal as the lead editor.

Modernization to cater for the needs of Modern Families

Asher’s opinion piece on advisors and legislators globally to adapt and modernize in order to serve the needs of today's modern family.

Happy New Year 1971?

Short piece that Asher first published on Medium, connecting the dots from history. This time, a lookback to exactly 50 years ago. As they say, "those who cannot remember the past are condemned to repeat it."

Year 2020 is the carbon copy of 1920!

Short piece that Asher first published on Medium, primarily on connecting the dots between the past and the present i.e., 1920 and 2020.

Digital Transformation in a Family Enterprise

Asher’s article aiming to showcase the concept of digital transformation; for family businesses and corporates alike.

The how’s & why’s of enterprising families reinterpreting timeless tales for their NextGen

Asher’s 4,000+ word essay that talks in detail about the subconscious and how enterprising families use timeless tales to get their offspring a leg up.

Organizing a consolidated balance sheet for the wealthy

In the published book, Asher has written a chapter titled "Organizing a consolidated balance sheet for the wealthy."

Foreword: This year the term 20/20 is being used liberally

Asher’s editorial for the STEP Journal as the lead editor. He wrote this prescient piece, a month before Covid-19 broke out and the world shut down. It fits in nicely with how the year 2020 panned out and how we all wish for visual acuity at all times in our lives.

Utilizing Social Media in Family Enterprises

Asher’s article examines the use of social media by family enterprises and provides three unique ideas for members of the earlier generation to engage on social media platforms.

Family Offices in the Gulf States – Some Unique Characteristics

Asher co-authored with the most amazing and legendary Barbara Hauser, a chapter on family offices in the Gulf States, in this book.

Foreword: Past-Present-Future

Asher’s editorial for the STEP Journal as the lead editor. Asher weaves a bit of philosophy and quantum science into his foreword to make it a more ‘digestible’ read for the discerning.

Family Business Longevity – A Flawed Quest?

Asher’s edgy take on the corporate & family businesses vying for longevity. The article aimed to showcase a contrarian view that maybe the quest for longevity might be flawed!

Keep the Creativity and Innovation Plugged In!

Asher’s concluding piece on Creativity, in the May 2017 series on “Family Business: Electrifying!”

Myths, Realities and the Family Office CFOs’ Leap of Faith

Asher’s article on the important role of CFO’s in Family Offices; as a guest author in the FFI Series on "Myths and Realities: Roles and their overlap."

Now If Only Every Family Business Was a Fairy Tale!

Asher’s article, on the ever-popular topic of “succession planning”.

press

Press

Growing the Family Tree (2025)

Asher was quoted in the article in the Jan 2025 STEP Journal by Helen Bradford-Swire while examining the make-up of the ‘modern family’ and asking practitioners what they need to consider when helping these families plan.

Chronicle of a meeting with Asher Noor (2025)

A column in a local Urdu news publication by a leading UAE based journalist, Yousuf Bhatti, regarding his chance encounter and subsequent long sitting with Asher.

FFI Practitioner Articles We Love: David Shaw, Family Business Magazine (2023)

Asher's article “Utilizing social media in family enterprises” was highlighted by David Shaw, as one of the 5 favourite, must-read article on family enterprise branding & trust.

WMI IMPACT – The Family Office Journal (2022)

Asher acknowledged in the first issue of The Family Office Journal of the Wealth Management Institute, Singapore by Dr. Marta Widz.

Research Report – The Governance Marathon: Dynamic Durability In Entrepreneurial Families Amid Disruption (2021)

Asher was quoted in the ground breaking research by the researchers Jeremy Cheng, Kevin Au, Marta Widz and Marshall Jen.

Interview – Fyber Consulting (2019)

Asher sat down with Founder of Fyber Consulting, Moazam Shah, in Melbourne, to talk about the role of digital transformation in Finance and other related topics.

Minard Guild (2018)

Asher’s bio and few rapid-fire Q&A, were part of the dossier compiled by Rachel Minard for her exclusive guild at the Ritz Carlton in Half Moon Bay, San Francisco, that Asher attended.

Interview – Institute of Chartered Accountants of England and Wales (ICAEW) (2017)

Asher was interviewed by the publication for ICAEW.

Interview – Family Capital (2017)

Asher was interviewed by Nick Rucker seeking investing thoughts for 2018.

PwC and ACCA (2017)

Asher was quoted at the start of a series of articles done by PwC and ACCA on digital transformation and the ascent of the digital.

Bootcamp at Sandhurst Military Academy (2017)

Asher was quoted for his experiences at the Sandhurst Military Academy Leadership Bootcamp that he participated in.

Interview – Family Capital (2017)

Asher was interviewed by David Bain who states ““its principals – along with (Asher) Noor are setting, whether intentionally, or not, a family office example in the region.”