The world of family enterprise is at the cusp of mainstreaming a fresh but somewhat contrarian concept of Secondary Family Offices (SECFO).

This is the story of a girl, orphaned at a very early age, who migrated to Pakistan at the time of the partition, and her lifelong yearning to find her father's grave in Aligarh, India so that she can update him on how her life turned out in Pakistan.

In this article, Asher attempts to outline certain scientific truths about time and tying it in with certain family business concepts.

Around 20 global authors including Asher Noor, who are academics / practitioners in the field of Family Offices collaborated together to produce this book titled “Essential Reads on Family Offices”.

Asher’s editorial for the STEP Journal as the lead editor.

Asher’s opinion piece on advisors and legislators globally to adapt and modernize in order to serve the needs of today's modern family.

Short piece that Asher first published on Medium, connecting the dots from history. This time, a lookback to exactly 50 years ago. As they say, "those who cannot remember the past are condemned to repeat it."

Short piece that Asher first published on Medium, primarily on connecting the dots between the past and the present i.e., 1920 and 2020.

Asher’s article aiming to showcase the concept of digital transformation; for family businesses and corporates alike.

Asher’s 4,000+ word essay that talks in detail about the subconscious and how enterprising families use timeless tales to get their offspring a leg up.

In the published book, Asher has written a chapter titled "Organizing a consolidated balance sheet for the wealthy."

Asher’s editorial for the STEP Journal as the lead editor. He wrote this prescient piece, a month before Covid-19 broke out and the world shut down. It fits in nicely with how the year 2020 panned out and how we all wish for visual acuity at all times in our lives.

Asher’s article examines the use of social media by family enterprises and provides three unique ideas for members of the earlier generation to engage on social media platforms.

Asher co-authored with the most amazing and legendary Barbara Hauser, a chapter on family offices in the Gulf States, in this book.

Asher’s editorial for the STEP Journal as the lead editor. Asher weaves a bit of philosophy and quantum science into his foreword to make it a more ‘digestible’ read for the discerning.

Asher’s edgy take on the corporate & family businesses vying for longevity. The article aimed to showcase a contrarian view that maybe the quest for longevity might be flawed!

Asher’s concluding piece on Creativity, in the May 2017 series on “Family Business: Electrifying!”

Asher’s article on the important role of CFO’s in Family Offices; as a guest author in the FFI Series on "Myths and Realities: Roles and their overlap."

Asher’s article, on the ever-popular topic of “succession planning”.